Daniela Woerner, CEO of Addo Aesthetics | Creator of Spa Retail Rockstars™| Host of Spa Marketing Made Easy

Client Snapshot

Daniela Woerner is the founder of Addo Aesthetics, host of the Spa Marketing Made Easy podcast, and creator of Spa Retail Rockstars™. With a background in medical aesthetics, digital strategy, and product consulting, Daniela is known for helping spa professionals scale through leadership and retail excellence. As a military spouse and mom of two, she came to F500 Fierce ready to build a sales system that matched her pace: fast, efficient, and powerful.

What We Built

Daniela wanted a system that could sell consistently without requiring her to constantly launch. We delivered a fully custom Attraction Webinar Funnel using the Inertia Method™—a strategy designed to convert high-intent leads quickly, with zero grind.

• A premium live webinar funnel designed for repeatable weekly execution
• Paid ad strategy driving traffic to a single clear CTA
• Fully automated backend sales and follow-up sequences
• A plug-and-play infrastructure she could run repeatedly without rebuilding

Results

• $40,000 in one week from her very first webinar using the system
• 40 sales at $997—“two cars in a day,” as she put it
• Funnel deployed and launched in under 7 days
• Evergreen-ready: still relevant and ready for repeat use

Why It Worked

It wasn’t just the funnel. It was Daniela.
Here’s what made it move:

• She already had deep expertise and a clear offer her audience wanted
• She moved fast—no overthinking, no dragging
• She showed up live and delivered with energy and authority
• She was willing to iterate—even if things weren’t perfect
• She trusted the strategy and didn’t try to reinvent it mid-build

The best systems in the world still require a willing driver. Daniela didn’t just invest—she activated. And that made all the difference.

💬 In Her Words

“I’ve spent close to $20,000 with Kendra’s team—and I made it all back on webinar one. But more than that, I have a repeatable system I can run every single week. It saves me time—and nothing is more valuable than my time.”

— Daniela Woerner

Behind the Results

This wasn’t just a funnel. It was a forcefield.
Daniella and I were introduced by a mutual friend, and from the very first conversation, it just clicked. She brought me onto her podcast, had me speak to her community, and by the time we wrapped, it was already decided. “It was love at first talk,” she said. And honestly? I felt the same.
There was no drawn-out sales call. I sent her a Loom. She watched it while washing dishes and messaged back:
“Just let me give you my money.”
She moved fast because she knew I could help her finish.
And I moved fast because I knew she was ready.
From there, we built her entire webinar funnel and launched it in under a week.
But the most powerful part of this partnership didn’t show up in a metric. It showed up in how we held each other.
When I responded to a 3AM Slack message from her ops director in Bali, she didn’t praise the hustle—she protected the human.
“You better not be answering messages at 3AM,” she said. “We’re not curing cancer.”
That’s who she is.
A client. A collaborator. A peer.
Someone who poured back into me just as much as I poured into her.
Yes, the funnel converted. Yes, she made $40K in a single day.
But that wasn’t the win.
The real win was building something powerful—with someone who matched the standard.