Lisa Gutierrez, CEO of Dos Hermanos Tacos

Client Snapshot

Lisa Gutierrez, CEO of Dos Hermanos Tacos, first entered our world in 2020—right in the middle of the pandemic.
With foot traffic gone and uncertainty at its peak, Lisa didn’t hesitate. She joined one of our live funnel workshops, ready to turn the tools she already had into systems that actually worked. Together, we launched a brand-new revenue stream, activated her tech stack, and helped her team sell directly to customers—fast.
But that was just the beginning.
She returned later to scale her catering business, and again when she was ready to expand beyond the kitchen. What followed was a full-body brand transformation—two new platforms, a personal expansion, and a strategy that reflected not just what she does, but who she is. Lisa didn’t just grow a business.
She built a legacy.

What We Built

We worked with Lisa across multiple phases to evolve her from local restaurant owner to multi-brand powerhouse. It began in 2020, when we helped her activate an entirely new revenue stream in the middle of the pandemic—using the tools she already had but wasn’t leveraging. From there, we continued to build systems that allowed her to scale, not just survive.
In our most recent engagement, we built two new brands from the ground up:
Food Truck Millionaire, her coaching and consulting brand for food truck and restaurant owners, and
Lisa G Speaks, her personal speaking and retreat brand rooted in legacy.
We flew out to Columbus, worked together in person, and pulled every element—from the messaging to the strategy to the identity—directly from her lived experience and her story.

• Activated a new revenue stream via direct-to-consumer meal kits
• Designed a simple local strategy that landed corporate catering contracts
• Developed the full business strategy, messaging, and infrastructure for Food Truck Millionaire
• Built the Lisa G Speaks brand and retreat offer from the ground up
• Delivered brand identity, platform strategy, photoshoot direction, and full funnel build
• Installed tech infrastructure to support both brands

Results

• Launched Food Truck Millionaire as a coaching and consulting platform
• Created Lisa G Speaks as a standalone personal brand and retreat experience
• Landed multiple corporate catering contracts using a simple local strategy
• Built systems to support long-term, multi-brand revenue without burnout
• Gained the confidence, clarity, and infrastructure to lead in every lane

Why It Worked

Everything we built was pulled from her story. That’s why it worked.
Lisa was already a powerhouse. She had the team. She had the operations. She had the drive. But what made the transformation possible wasn’t just strategy—it was alignment. Every brand we created, every funnel we built, every visual and system—was rooted in who she actually is.
She trusted me to listen. And then she trusted the strategy I built.
She didn’t try to do it all herself. She delegated what she didn’t know. She let us build it. She implemented. And she used what we created.
But more than anything, she allowed herself to be seen—not just as a business owner, but as a leader with something powerful to say.
That’s why it worked.
Because when strategy meets soul, it scales.

💬 In Her Words

“There were actually two businesses inside of me—both waiting to come out. The strategy we built gave me the clarity and confidence to bring them both to life. I came here for funnels, and left feeling like it was my perfect day. Everything was aligned, and I truly felt like a VIP.”

— Lisa Gutierrez

Behind the Results

Lisa didn’t just grow a business—she grew into the woman who could build two.
Lisa first entered my world back in 2020, when the pandemic brought her restaurant operations to a halt. Dos Hermanos Tacos, which started as a food truck and had grown into a full-scale restaurant, was facing a new kind of challenge. Foot traffic had disappeared. Her team was in place. Her tech stack was there. But the systems weren’t working—because they hadn’t been activated.
She joined one of my live funnel workshops with her team. And in that room, I showed them exactly how to use what they already had to create a completely new revenue stream. Instead of chasing third-party delivery apps, we built a system to sell meal delivery kits directly to customers. It worked. Fast.
Then, on another check-in call, Lisa told me she wanted to scale her corporate catering—one of her most profitable, yet underleveraged offers. I gave her a simple local corporate strategy that most people overlook. A few weeks later, she came back and said, “I’ve already booked multiple contracts.” Another stream activated.
But the story didn’t stop there.
Lisa came back again—this time not to fix a business issue, but to build a future. She knew she had more to say. She had a story to tell. And she wanted to turn her experience into something that could teach and transform others.
So I flew to Columbus, Ohio.
We spent a full day together, not just strategizing, but laughing, storytelling, and building two new brands from the ground up. As I listened to her story—how she turned a food truck into a 7-figure restaurant, how she navigated change with grace and grit—I realized the power of what she had done.
That’s when I named her new brand:
Food Truck Millionaire.
She lit up.
We also created her second brand, Lisa G Speaks, a speaking and retreat brand built around her heart. We crafted the entire structure—messaging, tech, photos, systems, and offer strategy—all designed around the real Lisa. Not a persona. Not a trend. Her.
And it’s worked—beautifully.
We planned her first retreat at the Aqualina Resort in Miami. I was there at the same time, and Lisa, being who she is, said, “I want to treat you.” She took us to dinner at Kiki on the River. Just like she had done when I visited her in Columbus and she took me out for steak after before her VIP day. Not because she had to—but because she wanted to.
And that’s who Lisa is.
Even with more visibility, a second restaurant location, and new brands under her belt—she hasn’t changed. She's still the same grounded, generous, soul-centered powerhouse I met in that funnel workshop.
She once told me that seeing my example inspired her to close loops in her personal life. That our work together wasn’t just about systems—it was about stepping fully into a version of herself she had only glimpsed.
These are the parts people don’t see.
The quiet conversations. The rooftop laughs. The Secretary of State website moment (yes, she’s literally on the homepage).
The growth. The becoming.
And I’m honored to have witnessed every part of it.