Mara Palermo, CEO, Freed by Mara Palermo

Client Snapshot

Mara Palermo came to us frustrated. As a relationship coach, she felt boxed in by her niche and underpaid for her depth. She had powerful gifts, but her positioning wasn’t reflecting the scope of her work—or attracting the clients ready to pay her premium rates.

What We Built

We helped Mara shed the old label and step into her true authority:

• Extracted her core genius: breaking subconscious patterns that block love, money, and success
• Rebranded her entire business under a new, elevated identity: Freed by Mara Palermo
• Positioned her as a Pattern Breaker—someone who works at the root, not just the result
• Created messaging that expanded beyond “relationship coaching” to reflect her full impact
• Engineered a premium intensive offer that speaks directly to the clients she’s meant to serve

Results

• Rebranded as Freed by Mara Palermo to reflect her evolved positioning
• Positioned as a pattern breaker and subconscious strategy expert—not just a coach
• Closed her first premium client in under 30 days using her new offer—before systems were fully launched
• Created clarity, confidence, and brand alignment that matched her true voice and power

Why It Worked

Mara didn’t just receive a strategy—she stepped into the version of herself that could own it.
From the beginning, Mara was powerful. Even though we renamed her brand, shifted her positioning, and reframed her entire title, she said yes. She trusted the process and walked straight into the new version of her business—even when it stretched her. (Okay, maybe with a little loving snatch-up from me along the way.)
She doesn’t resist feedback—she asks for it. She iterates, refines, and applies fast. And most importantly? She finishes.
When Mara is given a system, she doesn’t sit on it.
She runs with it.
That’s why it worked.

💬 In Her Words

“I came in spinning my wheels for over a year—and in 10 minutes, Kendra extracted the formula I’d been chasing. What we built wasn’t templated. It was tailored to me, my lifestyle, my expertise—even my human design. It finally feels aligned. Don’t consider it—just do it.”

— Mara Palermo

Behind the Results

The breakthrough wasn’t just strategic—it was spiritual.
Mara found me through the Command Code webinar. She already knew she was meant for more, but something about our conversation made it real. On our first call, I affirmed what she had been sensing for a long time: that she was playing small. And I told her that directly—because if you work with me, you already know: I don’t sugarcoat. I call out the highest version of you, especially when you can’t see it yet.
She was in another program at the time—one that was pushing cold outreach and pitching. When I told her that we don’t chase clients here, that our method brings aligned clients to you without performing, it hit her. She was ready to move.
Mara came to Atlanta for her VIP Day, and we had an entire day together. She said it felt like waiting for Christmas. And like most VIP Days, it looked like we were just laughing, talking, and flowing—but the entire time I was absorbing her energy, watching how she thought, decoding how she processed. I was on the whiteboard, then on the floor, then back on the board. By the end of the day, I poured it all back to her—not just what she said, but what she meant.
The moment of truth? She realized she wasn’t just a relationship coach. Her real mastery was in attachment styles and helping people break subconscious patterns that were keeping them stuck. That was her zone of genius.
Later, when we met for her strategy reveal, I renamed her entire brand:
Freed by Mara Palermo.
I watched her light up. It was the version of herself she had been hiding from—finally brought to the surface. And before we even finished building her full system, she went and closed her first premium client.
Because when it’s aligned, it moves.
People don’t hesitate because they’re lazy.
They hesitate when the model isn’t built for them.
When you build something that fits—they move.